The Campaign for Wool is a global endeavour initiated by its patron, His Royal Highness The Prince of Wales, in order to raise awareness amongst consumers about the unique, natural and sustainable benefits offered by wool.Encouraging collaboration between an international community of woolgrowers, major fashion designers, retailers, manufacturers, artisans and interior designers, the Campaign has been instrumental in educating consumers about the versatility of wool, and reconnecting them with its myriad uses – From luxurious fine merino knitwear to fire-retardant insulation for the home.
I came across this site a couple of weeks ago and didn’t know whether to laugh or cry.
This is a campaign for wool promotion in the UK. The UK, home of all things woolly for centuries, needs to have a wool promotion campaign. Are Brits in general so distanced from their woolly past as to truly need such a thing? Apparently so. Just seeing this makes me infinitely sad to think so.