Knitting Spam Daily, Act II

Whoa! Been a while since I’ve been here. Sorry for falling into a black hole, but that’s me all over. ;)

Almost a year ago I mentioned that I felt the signal to noise ratio of IK emails was screwed. Being anal, I finally decided to test that feeling and here are the results of monitoring a month’s worth of emails from Knitting Daily for the period of March 19-April 19:

Of the 20 emails I received during this time, only five (5!) had practical knitting information and/or tips. The remaining emails were either outright advertisements for Interweave products or were more subtle “infomercials”, combining ads with text that refers to the ads.

Only 25% signal to 75% noise. Kind of mind boggling, don’t you think? If that were my ISP, I would have dropped them long ago. And, as a result, as of today I’ve unsubscribed to the email newsletter and replaced it with a subscription to Knitting Daily via RSS reader. In case you are interested in doing the same, here are the RSS feeds to:

Knitting Daily: http://www.knittingdaily.com/blogs/daily/rss.aspx

What’s on Sandi’s Needles: http://www.knittingdaily.com/blogs/needles/rss.aspx

Fire up your RSS reader and, although some of those infomercials get through, you’ll still get more knitting almost all of the time.

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Knitting Spam Daily

Does anyone else think that the Knitting Daily newsletter-to-ad ratio is entirely out of whack? I love Knitting Daily and Interweave, but I’m finding that so much of the mail sent out by them is advertising or advertising disguised as newsletters that I’ve come *this close* to unsubscribing entirely from the newsletter.

This seems to be the opposite of what they want. Just sayin’…

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