Campaign for Wool | Join The Campaign, Live Naturally & Choose Wool

The Campaign for Wool is a global endeavour initiated by its patron, His Royal Highness The Prince of Wales, in order to raise awareness amongst consumers about the unique, natural and sustainable benefits offered by wool.Encouraging collaboration between an international community of woolgrowers, major fashion designers, retailers, manufacturers, artisans and interior designers, the Campaign has been instrumental in educating consumers about the versatility of wool, and reconnecting them with its myriad uses – From luxurious fine merino knitwear to fire-retardant insulation for the home.

via Campaign for Wool | Join The Campaign, Live Naturally & Choose Wool.

I came across this site a couple of weeks ago and didn’t know whether to laugh or cry.

This is a campaign  for wool promotion in the UK. The UK, home of all things woolly for centuries, needs to have a wool promotion campaign.  Are Brits in general so distanced from their woolly past as to truly need such a thing? Apparently so. Just seeing this makes me infinitely sad to think so.

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2 thoughts on “Campaign for Wool | Join The Campaign, Live Naturally & Choose Wool

  1. People don’t realize that cotton was a luxury fiber and that wool clothed much of humanity right up until the industrial revolution because it was the most accessible and practical fiber humans had. I’m sad for the need to educate people on wooly goodness but glad someone is doing it.

    • Hi Wendy! Long time no “see”. :) Interesting point, but now I’m curious to know if wool was the fiber of choice worldwide or mostly in the Northern Hemisphere. I would think that other fibers would have been dominant, especially in the Middle East and Africa. Cotton needs a hot climate and certainly is more labor intensive than wool and as a result would certainly be a luxury item in areas where it couldn’t be grown.

      I do agree that education is a good thing, but it rather startled me that this promotion was taking place in the UK, of all places. It seemed to me like taking coals to Newcastle. ;-)

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